ARCHER ROOSE

ARCHER ROOSE

Luxury wine. In cans.

​Archer Roose set out to redefine the wine experience by offering luxury, globally sourced wines in convenient, eco-friendly cans. Our collaboration focused on crafting a brand narrative that resonated with modern wine enthusiasts seeking quality, sustainability, and accessibility.

Smartphone displaying a website featuring Sauvignon Blanc on a green surface.
Group of friends enjoying a casual gathering at home. A person is lying on a couch holding a canned beverage. Others are seated around a table with snacks like nuts, chips, pizza, and drinks, including wine and soda. The atmosphere appears relaxed and joyful.
Can of Archer Roose Malbec with vintage illustration of man on moose, surrounded by peaches, raspberries, and vanilla flowers on a pink background.

Our creative direction extended to forming strategic partnerships that aligned with Archer Roose's brand values. Collaborations with airlines like JetBlue and placements in boutique hotels and stadiums positioned the brand in front of consumers during key moments, enhancing visibility and reinforcing its image as a premium, yet approachable, wine choice

The Whimsical World Of Archer Roose

Advertisement featuring a can of Archer Roose Bubbly sparkling white wine from Veneto, Italy, with an illustration of a moose. The background includes a compass, a 50 currency coin, and a story about a woman in colorful attire. Designed with a light blue theme and artistic sketches.

We developed the character of Archer Roose from their iconic logo—a bold, adventurous archetype embodying the spirit of exploration and storytelling. This persona became central to our branding, symbolizing the journey each wine takes from renowned vineyards around the world to the consumer's glass.​ We wrote long-form stories the lived on web, social and even the can itself.

Vintage-style illustration collage featuring various elements including a woman on a sofa with wine, a shoemaker with tools, a bridge with a steamboat, a map with binoculars, and a jockey on a walrus. Also includes text such as 'Malbec & Old Mendoza,' 'Race for Rosé,' and 'Queen of the Fire Hammer.'

Talking Wine With Elizabeth Banks

To help take the snobbery out of wine, Archer Roose partnered with someone who knows how to keep things grounded (and hilarious): Elizabeth Banks. As an investor and Chief Creative Officer, she became the perfect on-screen embodiment of the brand—bold, curious, and refreshingly unfiltered. Her voice helped us reframe what wine could be: less swirl-and-sniff, more sip-and-enjoy.

We launched a rewards program. With snakes.

​Archer Roose, known for its adventurous approach to wine, sought to disrupt traditional, often pretentious, wine marketing. To achieve this, we launched the audacious "Snake Rewards Program," a campaign that humorously parodied conventional customer loyalty initiatives. In collaboration with Elizabeth Banks, we introduced a fictional rewards program offering a live snake to customers who purchased 100,000 cases of Archer Roose wine.

A woman in a purple dress sitting in a room, holding a snake. In front of her are colorful product boxes on a table. The background features plants and a tiled wall.

The campaign kicked off with a cryptic toll-free hotline (1-855-3SNAKES) shared on social media, where callers received a pre-recorded message teasing the program. A video featuring Elizabeth Banks, playing her role straight-faced, announced the outrageous promotion, further blurring the lines between satire and reality.​

Three mobile screenshots of the Archer Roose website featuring a snake rewards program. First screen offers a snake for buying 100,000 cases of wine, showing a wine can and snake. Second screen explains how to get the snake, displaying a woman holding a snake. Third screen lists frequently asked questions about the snake, with an image of a snake.
Archer Roose wine promotion featuring cans with a moose illustration, surrounded by a snake, offering a humorous rewards program for buying wine.
A snake coiled on a kitchen countertop with a can placed beside it.

The Apology.

After announcing the wildly absurd Snake Rewards Program, we followed it up with a very serious apology—from Elizabeth Banks, of course. The Apology Video leaned into mock sincerity, with Banks expressing deep (and deeply unnecessary) regret for offering customers a live snake. It was the perfect follow-up punchline: a way to extend the joke, reward engaged fans, and remind everyone that wine—and brand marketing—should be a little more fun.

We eventually turned the bit into a reality, launching Roose Rewards—a real (snake-free) loyalty program that gave fans more of what they actually wanted: great wine, exclusive perks, and more reasons to keep coming back.

The campaign generated significant buzz, leading to a 926% growth in organic engagements and a 1,106% increase in organic reach. It successfully positioned Archer Roose as a brand that doesn't take itself too seriously, resonating with consumers seeking a more relaxed wine experience.​

Across every touchpoint, our work with Archer Roose was an exercise in creative range—and consistency. From celebrity-led comedy to longform storytelling, irreverent product campaigns to elevated lifestyle photography, we built a world that could flex without ever losing its edge. All in service of the same mission: make great wine less exclusive, more inclusive, and way more fun to drink on your couch in sweatpants. 🥂