epocrates

epocrates

​Epocrates, the #1 medical reference app, has been a trusted resource for clinicians since 1998. To reaffirm its leadership in the evolving digital healthcare landscape, we spearheaded the "Knowledge Now" campaign—a comprehensive initiative encompassing brand identity, messaging, and user interface enhancements.

We built the campaign around a single, urgent idea: in healthcare, timing is everything. From the messaging strategy to the brand voice to the conceptual direction, every element was designed to meet clinicians in their moment of need—with clarity, calm, and confidence.

It was about more than features. It was about trust, speed, and showing up with the right answer—right now.

Abstract geometric shapes in blue and white on a gray background with shadow patterns.
Three smartphones displaying medical app ads by epocrates, featuring healthcare professionals and text about pill identification, medical answers, and doctor availability.
Epocrates app interface showing features like drugs, supplements, guidelines, labs, and CME activities for medical professionals.
Advertisement for Epocrates app featuring a doctor with a stethoscope using a tablet. Text reads: 'Breakthrough treatments deserve to break through. The app trusted by over one million clinicians.'

The campaign's creative direction focused on clarity and immediacy, ensuring that healthcare professionals could quickly grasp and utilize the app's new functionalities. This initiative not only revitalized Epocrates' brand presence but also reinforced its role as an indispensable tool in clinical decision-making.