Toast 🍞

Toast 🍞

The all-in-one solution for the modern restaurant?

Yes, Chef. 🫡

Restaurants are organized chaos on a good day. And for too long, their tech only added to the mess— paper tickets, clunky systems, and way too many spilled soups.

We partnered with Toast to flip the script. The idea was simple: show restaurant operators what happens when all the systems that usually slow them down finally work together. Less chaos. More control. And way more time to focus on what they love—serving great food and building great businesses.

Billboard advertisement for Toast, a restaurant management platform, featuring two digital device screens displaying a transaction and POS interface, with green foliage background.

We built a campaign that threw out the polished, picture-perfect food photography and leaned into the beautiful disaster that is daily service. Overflowing orders. Burnt toast. Staff no-shows. Tech meltdowns. All of it. Because before you can sell the solution, you have to show you get the problem.

Collage of tablet advertising posters on a blue background, promoting restaurant payment and management systems. Featuring devices with touchscreens and people using them. Includes text about easing restaurant operations and encouraging tableside pay

Our strategy was simple: meet restaurateurs where they are—with honesty, humor, and a little catharsis. The result was a bold, relatable campaign that proved Toast doesn’t just serve the industry. They’re in the trenches with them.